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Personal Brand Health Check

07/10/2017

AmandaMarieBiz- Health check on your personal brand

Unless you’ve won the genetic or monetary lottery, it’s safe to say you need employment in order to cover the costs of the basic necessities required to live. While working is a must and I do enjoy working, I don’t believe this life is about living just to work. I love going to work with a purpose and the sense of accomplishment that comes with achieving that purpose. I enjoy working with my clients to help them create the life of their dreams as well. With all this in mind, I do understand what it’s like to NEED to work. After college, I found myself unemployed for the first time since I was 15 years old. It was terrifying but luckily, my basic living expenses were quite low at the time. So I took this time to really figure out my personal brand and how it can affect my employment search.

When in search of new employment, a health check on your personal brand is most helpful. If I send you to the grocery store to buy ingredients for dinner but I don’t tell you what dinner is, what ingredients you need to buy or what your budget is, how can I expect you to come home with what we need?  Your employment search is the exact same way. If you don’t know what your core values are, what hours you need to work, or what your monetary needs are, how do you expect to find the job that meets your needs?

How can you expect your needs to be met, if you don’t know exactly what your needs are? 

The best way to discover your immediate needs is to start by writing down the things that are most important to you including your core values. Put a checkmark beside any items that are affected by your employment. You’ll use these checked items to create a list of needs for your employment.  For example, if you value living a cruelty-free lifestyle a company that is involved in animal testing or the use of animal ingredients or products, likely won’t be a good fit for you.

While making your list, I encourage you to also prioritize your discovered employment needs. Let’s say on your list, you record that you need weekends off and to make an annual salary of $60,000. You come across a position that offers $60,000 but requires you to work every other weekend. Now you need to decide which is more important, making that specific salary or having weekends off. By creating a prioritized list of needs, you’re giving yourself a good indication of the jobs you should focus on and perhaps what to negotiate during the hiring process. This list takes the guesswork out of deciding if this job is right for you. It either meets your criteria or it doesn’t. Plain and simple.

Continue by reviewing your resume, portfolio, and social media to see if your personal brand is reflected consistently.  If you’re not seeing a consistent message of who you are, then it’s time to revise your documents. Employment tools such as portfolios and LinkedIn are only beneficial to you if they truly reflect who you are and what you want to achieve. Otherwise, you’re setting an expectation that will simply not be met.

Take a snapshot of your list and use the #AmandaMarieBiz tag to share them with me!

Chat soon,

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Meet Amanda-Marie

Financial professional and business strategist focused on taking your ideas from potential, to reality! Read More…

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Amanda-Marie
December 27 2020 // There are two kinds of peopl December 27 2020 // 

There are two kinds of people right now.. 
1. Those that are celebrating the successes of 2020, and making plans for 2021 
2. Those that are just happy to make it out of 2020 alive, and are going to go into 2021 one day at a time. 

Here’s the thing... neither of these things are right or wrong, they just are. 

You are allowed to feel how you want to feel. 
You are allowed to take things slow, or go at full speed into the year ahead. 
You do you! 

The only suggestion I’ll extend to you is this: 
You see what it is you’re looking for. So make sure you’re looking for things, worth looking for.
No insightful caption here. Just a woman working No insightful caption here. 

Just a woman working late on her business, finishing up client stuff and enjoying a glass of wine! 

Life is what you make it!
In February of 2019 I sat right on this very spot In February of 2019 I sat right on this very spot at the @cfchinookcentre and made a decision that changed my life. 

I decided to quit my corporate job. 

I called @leslie.l.martin to tell her my plans half expecting she would tell me I was crazy and ask for her help with some rebranding. 

She backed me 100%. 

The funny thing is that I really didn’t have a plan. I hadn’t talked anything through, I just knew that I couldn’t keep doing what I was doing. 

I had completely forgotten this memory until I came here today and was flooded with all the emotion I felt that day. 

Excitement. Fear. Gratitude. Passion. Self-doubt. Hope. 

 A year and a half later, I can tell you that was the best decision I’ve ever made.
This morning I was listening to @impacttheory podc This morning I was listening to @impacttheory podcast and @tombilyeu was interviewing @hilaryswank 

She has a motto she lives by and I thought it was so worth sharing. 

“ I have this motto. Make a choice, make it happen and work everyday towards whatever that goal is. Step into the sharp edges, do something that scares you, don’t pull away and don’t overthink.” 

That is pure gold. 

- read it again- 

Make the choice of what you want, and then make it happen. Don’t change the goal, adjust the strategy and work towards making it happen every single day.

📸 @sarinadarlenephotography
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